Some
  people may think that Beer’s law has to do with underage drinking, and that
  August Beer is what comes before OktoberFest. Beer’s law is, however, one of
  the coolest laws of photometry, and August Beer is the guy who it is named
  after. (For a complete discussion of how it got that name, skip to the end of
  this blog post. 
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This
  blog post is a re-enactment of a
  seminal experiment that a preeminent researcher reported on back in 1995.
  This phenomenal scientist has had such a profound influence on the worlds of printing
  and colorimetry, that I am tirelessly committed to the promulgation of his
  work. I am speaking, of course, about myself.   
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Experimental setup 
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The
  picture below details the equipment to be used in this experiment. At left is
  a constant current power supply, which provides power for the blue Luxeon
  LED. This LED shines into the optical assembly, which is supported by one of
  the biggest books I have on color science. At the far right is the sensor for
  an expensive light sensor, with the control unit show on the expensive black
  carpet. The observant reader will no doubt be impressed by the huge expense
  that I must have gone through to dig this pile of junk out of my basement. 
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Expensive equipment used for this experiment 
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The
  lights were turned down and the system calibrated so that the light meter
  read 100.0 banana units when there was nothing between the light source and
  the detector, as shown below. 
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Expensive optical
  stuff, bored, with nothing to read 
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Now
  the party begins. I cracked open a cold one and set it in the beam. Note that
  the reading has dropped to 90.0 banana units, indicating that 10.0 banana
  units of light got caught by the amber fluid and never quite made it home. I
  can definitely identify with these photons. 
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Same set up, but
  with one sample cell 
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As
  they say, you can’t milk a camel while standing on one leg, so let’s order
  another one. But before it gets set down on the bar, let’s take a guess at
  what the light meter will read. Hmmm…. The first sample dropped it by 10.0, so
  it would make sense that the second one would so the same. My guess at the
  results: 80.0. 
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Same set up, only
  this time with two samples 
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For
  those of you who agreed with my guess, it was commendable, but wrong. There
  was indeed a pattern established, but not the one you were thinking of. Why
  did it go down to 81.0, instead of 80.0? For every 100 photons that entered
  the first sample, 10 of them were absorbed, and 90 were transmitted on to the
  second sample. Upon reaching the second sample, the same probabilities apply.
  Of the 90 photons that made it to the second sample, 90% of those made it
  out, so that there were 81. 
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You
  now know Beer’s law. 
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But
  just to make sure the concepts are all down, let’s take this one step
  further. How about three samples? 90% X 90% X 90% = 72.9%, as verified by the
  highly sensitive experimental set up below. 
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Results for three
  samples 
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One
  last thing… Can you guess what kind of beer was used? 
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Miller Lite – the
  official beer of color scientists everywhere 
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Disclaimers – Do not try this experiment at home. I
  am a trained professional. The mixing of beer and scientific equipment is not
  recommended. No beer was wasted in the photoshoot for this blog. I cannot say
  the same for the scientist who performed the experiment. 
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Who
  invented Beer’s law, anyway? 
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Some
  folks may have just assumed that Beer’s law was named after William Gosset,
  who was a pioneer in statistics, and worked for Guinness. That would be a
  good guess, since he was a smart guy. It would have been just like him to
  have a really cool law of physics named after him, since he invented the t test, which was named after Student,
  which was actually his pen name. But that’s another interesting story. 
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The
  guess is unfortunately wrong, since Beer’s law was named after August Beer. This
  is yet another in my series of mathematical
  misnomers. 
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This
  law of physics was first discovered by the father of photometry Pierre
  Bouguer in 1729. August beer didn’t discover this law until over a century
  later in 1852. Beer worked with  Johann
  Heinrich Lambert on a book (“Introduction to the Higher Optical”) that was
  published in 1860. So naturally, the law has become known as “Beer’s law”, “Beer-Lambert
  law”, “Beer Lambert-Bouguer law”, “Lambert-Bouger law”, “Lambert’s law”, and “Bob”. 
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Why
  is it known in the printing industry as “Beer’s law”? There are two key influences
  that led to this egregious misnomer. The first was a landmark 1967 book by J.A.C.
  Yule, “Principles of Color Reproduction”. Any book with the word “reproduction”
  in the title is apt to move quickly. I just checked with Amazon.
  They only have two copies left. 
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The
  second thing that probably had an even greater effect was the frequent use of
  the eponym by the eminent applied mathematician, color scientist, mathematics
  historian, and all around nice looking guy, John
  “the Math Guy” Seymour. He has made no bones about why he decide on this
  name among all the potential candidates. I quote here from his
  paper delivered at the 2007 Technical Association of the Graphic Arts: 
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| Since there seems to be little
  agreement about who is responsible for which law, I have chosen to refer to
  the statement that optical densities of filters add as Beer’s law. My
  decision is not based on historical evidence, but on the gedanken I
  introduced in a paper given at IS&T (Seymour, 1995). In this, I
  demonstrated the law by using a varying number of mugs filled with beer. My
  hope is that my further corruption of already corrupt historical fact will
  help remember the law! | 
 
Brilliant
  words by a brilliant man, indeed. 
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Thanks for finally talking about >"One Beer's law too many" <Loved it!
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